About
Dedicated to pushing the boundaries of imaging.
With over 40 years of camera lens innovation and craftsmanship, we aim to provide a new generation of lenses that will allow every photographer and videographer to share their unique perspective with the world.
Where innovation and visual storytelling meet. We approach everything we do from the perspective of photographers and videographers to ensure our innovations stay meaningful and meet the needs of our users.
Our advanced, high quality camera lenses are purposely engineered
to enable every individual to fully explore their creativity and to tell their story.
-
Customer Oriented
Understand the needs of our customers and
continuously focus on user-driven
innovation and satisfaction.
-
Speed Management
Respond quickly to the needs of
each market and be at the forefront of
a rapidly changing world.Transparent Management
Establish a culture of trust both internally and externally through streamlining communications and making information easily accessible.